/* =====================================================================
   NSG — Сторінка кейса (спільний скелет для 5 варіантів)
   Світлий корпус + темні band (hero, results, next). Повторно використовує
   base.css + home.css (header, footer, .kicker, .btn, .totop, reveal).
   Ритм: dark hero → light body → ink results → light висновок → ink next.
   ===================================================================== */

.casepg{background:var(--g50);color:var(--ink)}

/* контейнери: читальна колонка 1040, ширша 1280 */
.cwrap{max-width:1040px;margin:0 auto;padding:0 32px}
.cwide{max-width:1280px;margin:0 auto;padding:0 32px}

/* активний пункт меню */
.nav-links a.cur{color:var(--cyan-light)}
.nav-links a.cur::after{transform:scaleX(1)}

/* лейбли секцій = .kicker з гексом (колір під фон) */
.casepg .kicker{margin-bottom:14px}
.chero .kicker,.cresults .kicker,.cnext .kicker{color:var(--cyan)}

/* =====================================================================
   HERO (dark)
   ===================================================================== */
.chero{position:relative;overflow:hidden;background:var(--ink);color:#fff;
  min-height:clamp(440px,75vh,800px);display:flex;flex-direction:column;justify-content:flex-end;
  padding:clamp(108px,14vh,168px) 0 clamp(34px,4.4vw,60px)}
.chero-bg{position:absolute;inset:0;z-index:0;background:linear-gradient(140deg,#021b29,#012230)}
.chero-bg img{width:100%;height:100%;object-fit:cover;object-position:center 38%;display:block}
.chero-bg.noimg img{display:none}
.chero-bg .ph{position:absolute;left:0;right:0;bottom:18px;text-align:center;display:none;
  font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.5)}
.chero-bg.noimg .ph{display:block}
.chero-scrim{position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(180deg,rgba(0,8,15,.6) 0%,rgba(0,8,15,.16) 30%,rgba(0,8,15,.44) 63%,rgba(0,8,15,.93) 100%)}
.chero .cwrap{position:relative;z-index:2}

.ccrumbs{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  color:rgba(255,255,255,.5);margin-bottom:22px}
.ccrumbs a{color:rgba(255,255,255,.55);transition:color .2s var(--ease)}
.ccrumbs a:hover{color:var(--cyan-light)}
.cpills{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:20px}
.cpills .pill{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--cyan-light);background:rgba(74,198,241,.12);border:1px solid rgba(74,198,241,.28);
  padding:6px 12px;border-radius:2px}
.case-title{font-size:clamp(32px,5.2vw,76px);font-weight:700;letter-spacing:-.03em;line-height:1;
  text-transform:uppercase;max-width:20ch;text-wrap:balance;text-shadow:0 2px 30px rgba(0,8,15,.55)}

.cmeta{display:flex;gap:clamp(28px,5vw,64px);flex-wrap:wrap;margin-top:clamp(26px,3vw,42px)}
.cmeta .k{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--cyan)}
.cmeta .v{font-weight:600;font-size:clamp(15px,1.2vw,18px);margin-top:7px;color:#fff}

/* =====================================================================
   BODY (light) — блоки тексту + фігури
   ===================================================================== */
.cbody{padding:clamp(48px,6vw,88px) 0 clamp(20px,3vw,40px)}
.cblock{padding:clamp(26px,3.4vw,48px) 0}
.cblock h2{font-size:clamp(25px,3.4vw,44px);font-weight:600;letter-spacing:-.03em;line-height:1.04;
  margin:0 0 18px;max-width:24ch;text-wrap:balance}
.cblock p{font-size:clamp(17px,1.25vw,20px);line-height:1.6;color:var(--g700);margin:0 0 1rem;max-width:68ch}
.cblock p:last-child{margin-bottom:0}

/* фігура (зображення) з фолбек-плейсхолдером */
.cfig{margin-top:clamp(22px,2.6vw,34px)}
.cfig-in{position:relative;overflow:hidden;border:1px solid var(--g200);border-radius:2px;background:var(--g100)}
.cfig-in img{width:100%;display:block}
.cfig-in.noimg{aspect-ratio:16/8;background:
  linear-gradient(140deg,#eef1f2,#e3e7e8),
  repeating-linear-gradient(60deg,transparent 0 18px,rgba(0,24,36,.03) 18px 19px);
  display:flex;align-items:center;justify-content:center}
.cfig-in .ph{display:none;flex-direction:column;align-items:center;gap:8px;text-align:center;padding:20px}
.cfig-in .ph .hx{width:40px;height:46px}
.cfig-in .ph .hx polygon{fill:none;stroke:var(--cyan-mid);stroke-width:1.4;vector-effect:non-scaling-stroke}
.cfig-in .ph span{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--g500)}
.cfig-in.noimg .ph{display:flex}.cfig-in.noimg img{display:none}
.ccap{font-family:var(--mono);font-size:12px;letter-spacing:.04em;color:var(--g500);margin-top:12px}

/* контент-стратегія: 4 напрямки картками (variant SMM/Creative) */
.cdirs{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:clamp(22px,2.6vw,32px)}
.cdir{position:relative;overflow:hidden;background:#fff;border:1px solid var(--g200);border-radius:2px;
  padding:clamp(20px,2.2vw,28px);transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s var(--ease)}
.cdir::after{content:"";position:absolute;top:0;right:0;width:0;height:0;
  border-style:solid;border-width:0 22px 22px 0;border-color:transparent var(--cyan) transparent transparent;
  opacity:0;transform:translate(6px,-6px);transition:opacity .3s var(--ease),transform .3s var(--ease)}
.cdir:hover{transform:translateY(-4px);border-color:var(--cyan);box-shadow:0 16px 34px -18px rgba(0,24,36,.5)}
.cdir:hover::after{opacity:1;transform:none}
.cdir .no{font-family:var(--mono);font-size:12px;color:var(--cyan-deep);letter-spacing:.1em}
.cdir b{display:block;font-size:clamp(17px,1.5vw,21px);font-weight:700;letter-spacing:-.01em;margin:10px 0 8px}
.cdir span{display:block;font-size:15px;line-height:1.5;color:var(--g700)}

/* інструментальні чипи (variant AI) */
.cchips{display:flex;gap:8px;flex-wrap:wrap;margin-top:clamp(18px,2vw,26px)}
.cchip{font-family:var(--mono);font-size:12px;letter-spacing:.02em;color:var(--ink);
  border:1px solid var(--g300);background:#fff;padding:8px 14px;border-radius:2px;
  transition:border-color .2s var(--ease),color .2s var(--ease)}
.cchip:hover{border-color:var(--cyan);color:var(--cyan-deep)}

/* сітка 3 кадри (variant AI) */
.cframes{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:clamp(22px,2.6vw,32px)}

/* embed 16:9 (фінальний ролик) */
.cembed{position:relative;aspect-ratio:16/9;margin-top:clamp(8px,1.4vw,16px);background:#000;
  overflow:hidden;border:1px solid var(--g200);border-radius:2px}
.cembed iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* =====================================================================
   ВІДЕО КОНТЕНТ — карусель рілсів (scroll-snap)
   ===================================================================== */
.creels-hint{display:flex;align-items:center;gap:10px;margin:clamp(18px,2vw,24px) 0 14px;
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--cyan-deep)}
.creels-hint .arrow{display:inline-flex;animation:reelNudge 1.8s var(--ease) infinite}
@keyframes reelNudge{0%,100%{transform:translateX(0)}50%{transform:translateX(6px)}}
.creels{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x proximity;
  padding:2px 0 16px;margin:0 -2px;cursor:grab;scrollbar-width:none;-ms-overflow-style:none}
.creels::-webkit-scrollbar{display:none}
.creels.drag{cursor:grabbing;scroll-snap-type:none}
.creel{flex:0 0 clamp(280px,30vw,330px);scroll-snap-align:start}
.creel iframe{width:100%;height:580px;border:0;background:#fff;border:1px solid var(--g200);border-radius:2px}
.creel-ph{height:580px;background:linear-gradient(160deg,#0b2330,#06151e);border:1px solid var(--g200);
  border-radius:2px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px}
.creel-ph .play{width:54px;height:54px;border-radius:50%;background:var(--cyan);display:grid;place-items:center;color:var(--ink)}
.creel-ph span{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.55)}

/* =====================================================================
   РЕЗУЛЬТАТ (ink band) — 4 цифри + підрезультати
   ===================================================================== */
.cresults{position:relative;overflow:hidden;background:var(--ink);color:#fff;
  padding:clamp(56px,7vw,104px) 0;margin-top:clamp(40px,5vw,72px)}
.cresults::after{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(rgba(74,198,241,.4) 1px,transparent 1px) 0 0/26px 26px;opacity:.07}
.cresults .cwide{position:relative;z-index:1}
.cres-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.1);
  margin-top:clamp(18px,2vw,26px)}
.cres{background:var(--ink);padding:clamp(26px,3vw,40px) clamp(18px,2vw,28px)}
.cres .n{font-size:clamp(34px,5vw,66px);font-weight:700;letter-spacing:-.04em;line-height:.9;color:var(--cyan);
  font-variant-numeric:tabular-nums}
.cres .l{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;
  color:rgba(255,255,255,.6);margin-top:14px;line-height:1.4}
/* друга група цифр + візуальний роздільник */
.cres-div{display:flex;align-items:center;gap:16px;margin:clamp(16px,2vw,26px) 0 0}
.cres-div span{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--cyan);white-space:nowrap}
.cres-div::after{content:"";height:1px;flex:1;background:rgba(74,198,241,.22)}
.cres-grid--sub{margin-top:clamp(14px,1.8vw,22px)}
.cres-grid--sub .cres{padding:clamp(22px,2.4vw,32px) clamp(18px,2vw,28px)}
.cres-grid--sub .n{font-size:clamp(28px,3.6vw,48px);color:#fff}
.cres-note{position:relative;z-index:1;color:rgba(255,255,255,.78);font-size:clamp(16px,1.3vw,19px);
  line-height:1.55;margin:clamp(22px,2.6vw,32px) 0 0;max-width:80ch}

/* =====================================================================
   ВИСНОВОК (light) — теза з cyan-цезурою
   ===================================================================== */
.cconcl{padding:clamp(56px,7vw,104px) 0}
.cconcl .stmt{font-size:clamp(22px,2.9vw,36px);font-weight:500;letter-spacing:-.02em;line-height:1.32;
  color:var(--ink);max-width:30ch;margin:0;text-wrap:balance}
.cconcl .stmt::before{content:"";display:block;width:50px;height:6px;background:var(--cyan);
  transform:skewX(-30deg);margin-bottom:24px}
.cconcl .stmt .accent{color:var(--cyan-mid)}

/* =====================================================================
   НАСТУПНИЙ КЕЙС (ink)
   ===================================================================== */
.cnext{display:block;position:relative;overflow:hidden;background:var(--ink);color:#fff;
  border-top:1px solid rgba(74,198,241,.28);padding:clamp(40px,5.5vw,80px) 0;transition:background .4s var(--ease)}
.cnext::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(50% 120% at 88% 50%,rgba(74,198,241,.16),transparent 60%);
  opacity:0;transition:opacity .45s var(--ease)}
.cnext:hover::before{opacity:1}
.cnext .cwide{position:relative;z-index:1;display:flex;justify-content:space-between;align-items:center;
  gap:28px;flex-wrap:wrap}
.cnext .lab{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--cyan)}
.cnext h3{font-size:clamp(24px,3.4vw,46px);font-weight:700;letter-spacing:-.03em;line-height:1.02;
  margin-top:12px;max-width:22ch;transition:transform .4s var(--ease)}
.cnext:hover h3{transform:translateX(6px)}
.cnext .cn-go{display:inline-flex;align-items:center;gap:12px;font-family:var(--mono);font-size:13px;
  letter-spacing:.1em;text-transform:uppercase;color:#fff;white-space:nowrap}
.cnext .cn-go .arr{font-size:22px;transition:transform .4s var(--ease)}
.cnext:hover .cn-go .arr{transform:translateX(8px)}

/* =====================================================================
   RESPONSIVE
   ===================================================================== */
@media(max-width:860px){
  .cdirs{grid-template-columns:1fr}
  .cframes{grid-template-columns:1fr}
  .cres-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:560px){
  .cwrap,.cwide{padding:0 22px}
  .cmeta{gap:22px}
  .creel iframe,.creel-ph{height:520px}
}

/* =====================================================================
   ОЖИВЛЕННЯ — count-up цифр, глітч, hover-реакції
   ===================================================================== */
/* цифри результату: лічба + глітч (.glitch з home.css) + hover */
.cres .n{display:inline-block;transform-origin:left center;transition:transform .45s cubic-bezier(.16,1,.3,1)}
.cres{transition:background .35s var(--ease)}
.cres:hover{background:linear-gradient(180deg,rgba(74,198,241,.07),transparent 82%)}
.cres:hover .n{transform:scale(1.06)}
.cres .l{transition:color .3s var(--ease)}
.cres:hover .l{color:rgba(255,255,255,.9)}
.cres-grid--sub .cres:hover .n{color:var(--cyan-light)}

/* фігури реагують на наведення (zoom + cyan-рамка) */
.cfig-in{transition:border-color .35s var(--ease),box-shadow .35s var(--ease)}
.cfig-in img{transition:transform .7s cubic-bezier(.16,1,.3,1)}
.cfig:hover .cfig-in:not(.noimg){border-color:var(--cyan);box-shadow:0 18px 40px -22px rgba(0,24,36,.45)}
.cfig:hover .cfig-in:not(.noimg) img{transform:scale(1.035)}

/* ключовий візуал hero: легкий zoom при наведенні */
.chero-bg img{transition:transform 1.1s cubic-bezier(.16,1,.3,1)}
.chero:hover .chero-bg img{transform:scale(1.03)}

/* лейбли-кікери: hex реагує при наведенні на блок */
.cblock .kicker .hx,.cresults .kicker .hx{transition:transform .35s var(--ease),filter .35s var(--ease)}
.cblock:hover .kicker .hx{transform:rotate(60deg) scale(1.15);filter:drop-shadow(0 0 6px rgba(74,198,241,.7))}

/* ---- YouTube-фасад: постер + play, плеєр вантажиться по кліку ---- */
.cyt{position:relative;cursor:pointer;background:#000}
.cyt .cyt-poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.cyt::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(circle at 50% 50%,rgba(0,8,15,.12),rgba(0,8,15,.55));transition:background .35s var(--ease)}
.cyt:hover::after{background:radial-gradient(circle at 50% 50%,rgba(0,8,15,.04),rgba(0,8,15,.42))}
.cyt .cyt-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:2;
  width:clamp(64px,7vw,88px);height:clamp(64px,7vw,88px);border:none;border-radius:50%;background:var(--cyan);color:var(--ink);
  display:grid;place-items:center;cursor:pointer;transition:transform .3s var(--ease),background .3s var(--ease);
  box-shadow:0 16px 44px -12px rgba(74,198,241,.75)}
.cyt:hover .cyt-play{transform:translate(-50%,-50%) scale(1.08);background:var(--cyan-light)}
.cyt .cyt-play svg{width:34%;height:34%;margin-left:8%}
.cyt iframe{position:absolute;inset:0;width:100%;height:100%;border:0;z-index:3}
.cyt.played::after,.cyt.played .cyt-play,.cyt.played .cyt-poster{display:none}

/* ---- зображення кейса: лупа-курсор + клік для збільшення (лайтбокс) ---- */
.cfig-in:not(.noimg) img{cursor:zoom-in}
.cframes .cfig-in{overflow:hidden;transition:border-color .35s var(--ease),box-shadow .35s var(--ease)}
.cframes .cfig-in img{transition:transform .6s cubic-bezier(.16,1,.3,1)}
.cframes .cfig-in:not(.noimg):hover{border-color:var(--cyan);box-shadow:0 16px 36px -20px rgba(0,24,36,.5)}
.cframes .cfig-in:not(.noimg):hover img{transform:scale(1.06)}

.lbx{position:fixed;inset:0;z-index:400;display:none;align-items:center;justify-content:center;
  background:rgba(0,8,15,.93);padding:clamp(20px,5vw,72px);cursor:zoom-out}
.lbx.open{display:flex;animation:lbxIn .28s var(--ease)}
@keyframes lbxIn{from{opacity:0}to{opacity:1}}
.lbx img{max-width:100%;max-height:100%;object-fit:contain;
  box-shadow:0 40px 90px -24px rgba(0,0,0,.8);border:1px solid rgba(74,198,241,.32)}
.lbx-close{position:absolute;top:clamp(14px,3vw,28px);right:clamp(14px,3vw,28px);width:48px;height:48px;
  background:none;border:1px solid rgba(255,255,255,.32);color:#fff;font-size:24px;line-height:1;cursor:pointer;
  border-radius:2px;display:grid;place-items:center;transition:border-color .2s var(--ease),color .2s var(--ease)}
.lbx-close:hover{border-color:var(--cyan);color:var(--cyan)}

/* 3-колонкова сітка результату */
.cres-grid--3{grid-template-columns:repeat(3,1fr)}
@media(max-width:680px){.cres-grid--3{grid-template-columns:1fr}}