Romantic Ukraine, Raffaello TM
- Boosting the brand’s food sales during an off-holiday season (summer).
- Supporting and strengthening the brand’s image in the romance area and creating a unique consumer experience when visiting the brand’s world.
Target audience: men and women aged between 20 and 30.
In its offline communication, the brand talks about ‘romance that has an address’. This message was followed-up with an online photo contest that helped determine Ukraine’s most romantic getaways. In addition to its traditional role in the romance market, the brand became a travel advisor and guide to the country’s most romantic places.
When adding a photo, users could mark the location on Google Maps and include a brief description explaining why that particular place deserved the title of ‘most romantic getaway’. In the end, we received a unique map which helped find a truly romantic place in every corner of Ukraine.
Results (for the six-week period)