Managing digital

Romantic voyage, Raffaello TM

Objective

Boosting the brand’s food sales between holiday seasons, as well as providing digital-assisted support to a nationwide offline promotional campaign that is offering a car as its main prize

Target audience: men and women aged between 20 and 30.

Solution

The website’s integration with an SMS provider enabled users to register promotion codes via convenient channels (website or SMS), while user codes and drawing results were made available for viewing in the website’s ‘user account’ section.

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Results (for the 14-week period)

  • Number of visits: 113,918
  • Unique visitors: 77,118
  • Number of page views: 362,722
  • Page depth: 3.18
  • Average visit time: 04:19
  • Number of participants: 149,131