Managing digital

Expert Club, Activia TM

Objective

Knowing your most active customers by face, maintaining continuous contact, asking questions and hearing the answers.

Finding a digital solution for direct contact and maintaining continuous close communication with loyal customers.

Solution

Establishing the brand’s ambassador club on the basis of an online consumer panel for market research purposes.

эксперты

What the platform can do:

  • Integration with social networks
  • Quantitative studies of various degrees of complexity
  • Recruiting participants for qualitative studies
  • Live communication with the brand’s most active consumers
  • Incentives for the most active participants

Since this platform is closed we cannot reveal the results, but trust us: they are impressive.