МамаNova, SMM for Philips Avent TM
The development and implementation of a comprehensive strategy for Philips Avent’s brand presence on social networks.
The Philips Avent brand provides a platform for mums to communicate with each on, MamaNova, in which it tells about today’s trends in the world of motherhood and helps mums learn more about effective time management: how to find a balance between raising a child and working, while still finding time for yourself and your friends.
- Content strategy aimed at the publication of relevant innovative content: trends, gadgets, advice. Each month is devoted to a certain subject that is discussed in detail and strengthened by thematic competitions.
- Online interviews with European mums and expert comments from Ukrainian mums.
- Regular competitions, with and without prizes.
- Constant interaction with community members: consultations from brand representatives, opportunities to socialise on the subject of motherhood.
Example of a competition without a prize
Objective: contributing to the subject of the week. In this case, Child Left with the Dad.
Mini competition: participants had to upload photos and leave a comment that described how father and son could spend some quality time together.
Period: one week
Number of participants who uploaded unique emotional photographs (later used in the brand’s content): 233
Number of subscribers: over 7,800
Number of active participants constantly interacting with the brand: over 30%
Number of brand ambassadors, often posting videos and reviews of brand products: over 200